Social Mapping: What Is It and Why Should We Care?


Matthew White, USA

Published paper: Social Mapping: What Is It and Why Should We Care?

Buzzwords abound in billion dollar tech company acquisitions and must-have gadget marketing campaigns. But sometimes, there isn't even agreement on what those buzzwords really mean. The definitions of the terms evolve with the technology.

Social mapping is one of those terms, yet it has the potential to make a huge impact on museums in exhibition presentation and promotion.

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