Opening the Door to Mobile

Alex Tourski, The Netherlands

Mobile innovations are transforming travel and museum experiences. But how much do museums really need to invest to create compelling mobile experiences? IZI.travel shares learnings from working with dozens of museums on their open platform, including:

Within a free and open mobile content management system, collaboration between museums and municipal authorities is facilitate, enabling the creation of a complete city experience in a single app.
With web-based platforms, audio guides can become a ‘continuous project’ lasting for years, exactly like websites, with museums updating the mobile content and experiences themselves.
An open system approach protects the museums’ investments.
Museum apps published for the leading commercially-available mobile devices (as opposed to proprietary mobile devices and operating systems) can be enjoyed on visitors' own devices as well as those handed out to visitors in the museum.
Getting detailed statistics from mobile app use is critical to providing insight into visitor behaviour.
IZI.travel's ultimate aim is to develop an open Mobile Traveler Guide Standard, together with projects like TourML to ensure that museum content will outlive any particular technology – even ours.
Come to our Lightning Talk (10 Dec, 16:45) or visit our booth to get the complete picture and hands-on experience.