Preparing your Digital Strategy
Frederick Heygate, Singapore
Margaret will provide a workshop on how heritage organisations can start planning there multi channel digital strategy. The topic would focus on:
Your online proposition, what makes you different online?
The internal understanding of why you need to use online media & what are your KPI's?
Your Audience - How do your consumers want to engage with you?
Content - What content is best for your consumers?
Activities - So what are you actually going to do?
Platform targeting - Which platforms do you use?
Engagement - How do you develop an engagement plan?In the workshop
Margaret will help organisation's understand their digital potential by asking questions about your target audiences, key assets, organisational vision and much more. By end of the session, organisations should have a clear understanding of the first steps the need to be making internally and the plan they should have for the future.