Digital Strategies: How much can we plan for during such rapid change?

Michael Parry, Australia , Frank Howarth, Australia, Rich Cherry, USA

Frank Howarth, Director of the Australian Museum and President of Museums Australia, Rich Cherry, Deputy Director of the Broad Art Museum and Michael Parry, Deputy Director at the Australian Centre for the Moving Image, lead an open discussion lead an open discussion about planning for digital engagement in a dynamic, fast moving digital world. Should planning simply focus on enabling digital literacy and innovation in museum staff and let them go as they see fit, or should it go further into matching to business goals and controlling the scale and direction of digital innovation? In this session senior museum leaders discuss and debate their favoured approaches, and how museum leadership can best work with digital teams to integrate into overall organisation goals and planning.

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